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  • Bio
    Senior-level executive with 25+ years of multi-discipline hands-on experience in Management, Global Product Development, Digital Media, and M&E working with Fortune-500 and start-up companies. Global experience in management of development and product teams, strategy and product definition, new revenue generation, strategic outsourcing and corporate turn-arounds. Results-driven player with strong entrepreneurial instincts, leadership qualities and team building abilities.
    As President & C-CEO of Klika Tech Mr. Borisov works with established global brands and startups delivering management, product development and entrepreneurial expertise developing IoT products, end-to-end data management and visualization, data analytics solutions, and scalable cloud-based products. He is responsible for global Strategy, Partnerships, and Sales management, and works closely with customers in US, Canada, EU and APAC on product definitions and go-to-market strategies.
    Prior to co-founding Klika Tech Mr. Borisov led IMAX’s Digital Media, Products and Strategy development. He was responsible for all Digital properties of IMAX including Web, Mobile and Connected TV Applications reaching consumers in 50+ countries. Gennadiy supported global Social Media efforts and actively worked with Business Development, Marketing, Theatre Resources and International teams on domestic and international projects.
    Gennadiy served as Chief Technology and Product Officer of Alpha Media Group, Maxim Digital (Maxim & Blender Magazines) reaching consumers in 47 countries through maxim.com, blender.com, mobile apps and Social Media channels.
    He was a Vice President, Advanced Products at MTV Networks leading Digital Media Group and actively involved in day-to-day activities at MTVN and Viacom Digital Media worldwide. He founded and served as the first General Manager of MTV Ukraine, first localized intentional channel in Ukraine.
    Before joining MTV Network Mr. Borisov worked in Software and Telecommunication industries being responsible for design and implementation of various applications, value-added services, and media delivery to the broad range of wireless and wired devices as well as conducting research in the areas of Interactive Entertainment, P2P networks, Copyright Protection and Secure Content Delivery.