Malcolm Loro is Director of Industry Marketing at Ciena, with a focus on the Ethernet Business Service market and Ciena's Ethernet solutions.
In a previous blog Networks and Sky Chairs: How Dumb Pipes Are Relevant Again I declared that the "dumb pipe" is dead. The point being that our increasing reliance on cloud services, the advent of the consumer app and our need to always be “on” has altered our expectations of network connectivity, making it relevant again – critical to an end-user’s application experience. Don’t believe me? Ask a gamer with bad internet connection playing a massively multiplayer online...
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