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Microsoft SPLA Partners Accelerate Revenue Growth, Customer Expansion with Citrix Hosted Desktops

Written by Penny Gralewski   The secret is out: Microsoft RDS licensers are driving additional revenue with the addition of Citrix hosted workspaces. During Microsoft Hosting Summit, Citrix was a Platinum Sponsor, keen to help current Microsoft Service Provider License Agreement (SPLA) partners expand their current hosting business.  Leaders of top service provider and ISV firms from around the world came together in Redmond to learn about -          trends for end user expectations around hosted services -          business opportunities for their service provider firms -          the latest technologies that deliver secure hosted workspaces. With today’s end users expecting anytime, anywhere access to...
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Seizing the Cloud Opportunity: Managed Service Providers Expanding into Hosted Workspaces

Written by Penny Gralewski Happening now: Telcos and managed service providers are expanding their businesses to include hosted technologies, Desktops-as-a-Service, hosted mobility and file sharing, and increasingly looking to Citrix as a top partner. It’s a trend that’s happening now; managed service providers seeing the opportunity to meet customer demand for mobile workspaces. Technology services leaders like All Covered–IT Services from Konica Minolta–are expanding into hosted workspaces and continuing to lead in the managed services space.   Ranked #8 on the MSP Mentor 501, All Covered is driving a new service provider business model and providing the hosted workspaces that end-users demand. Business owners, sales leadership and...
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5 Marketing Tips for Citrix Service Providers to Drive Desktops-as-a-Service Adoption

By Penny Gralewski   Citrix Service Providers are reaching new audiences interested in replacing IT management with Desktops-as-a-Service—a cloud-based, full scale, business-ready desktop.  Businesses of all sizes want to stop worrying about day-to-day IT headaches – server upgrades, new application downloads, OS upgrades, viruses and malware – and instead go back to growing their business. Reaching these audiences is critical. Citrix helps service providers market Desktops-as-a-Service in many ways – with no-charge marketing benefits, tools and education. Plus, Citrix aligns with third-party marketing vendors including Marketing Advocate and Prospex who can help create sales, marketing and alignment plans.  Learn more about these opportunities in the Citrix Service Provider...
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Reference Architecture Released: Citrix Service Provider on Microsoft Cloud OS

By Kurt Moody   Citrix Service Provider Reference Architecture Kicks off version 4 series of architectural documents for Citrix Service Providers We are excited to announce the first in a wave of new architectural documents for Citrix Service Provider partners, the “Citrix Service Provider Reference Architecture on Microsoft Cloud OS.” This fourth version of the Citrix Service Provider Reference Architecture provides detailed guidance on the particulars of implementing Citrix technologies for Desktops-as-a-Service on Microsoft Cloud OS, plus also communicates many of the high level architectural concepts that can be (and have been) applied in Citrix CloudPlatform based environments. With the exciting innovations...
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Top 10 Hosted Desktop Resources in the Citrix Service Provider Center of Excellence

By Scott Lindars Earlier this year, Citrix launched the Citrix Service Provider Center of Excellence, designed to assist Citrix Service Provider partners in every stage of the business development lifecycle, from onboarding and planning, through technical implementation and marketing, all the way to launching and growing. The Center of Excellence provides an end-to-end business and technology framework that includes strategy, operations, marketing, sales and technology planning guides and tools. You can learn more about the Center of Excellence by watching this video and reading the Solution Brief. Since its inception, we’ve seen a huge uptake on Citrix partners coming to the Center of Excellence as they plan, implement...
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Building a DaaS Industry Focus: Citrix Summit Panel on Marketing, Margins, and Maturity

By Ken Oestreich This past January marked the 2nd year that Citrix Summit devoted an entire track to Citrix Service Providers – and the 2nd year I hosted a panel explaining why Managed Service Providers of hosted workspaces tend to succeed the more they differentiate and focus. Service providers may debate that taking a vertical approach seems counterintuitive – given that many business owners shudder to think they would consciously turn-away business if it did not fit a narrow model.  But our panel’s point was simple: with narrower focus often comes higher margins, more effective sales/marketing, and more repetitive business. My Session’s Thesis Focused on the Following...
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How do Service Pprice Desktops-as-a-Service Offerings?

How do service providers price Desktops-as-a-Service DaaS?By Penny Gralewski·   The Desktops-as-a-Service market is growing – and more managed service providers, web hosters and traditional telcos are showing interest in aligning with Citrix to drive DaaS adoption in a variety of businesses.  One of the top questions new partners ask when entering the DaaS business is “what price should I charge for Desktops-as-a-Service?” Expanding a Managed Services Practice with Hosted Desktops-as-a-Service Microsoft SPLA partners who once just sold Microsoft RDS licenses add Citrix hosted apps, desktops, mobile device management plus file share and sync to their existing customer base – and see great growth in this hosted services market. Managed...
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5 Awesome Examples of Business-Ready DaaS

By Ken Oestreich The term “DaaS” is often synonymous with a “raw desktop in the sky”. But that’s a only like getting a new laptop… just an OS and maybe some antivirus. The rest of the set-up and customization is up to you. Meh. What lines-of-business really want are “business-ready desktops“, customized, optimized and supported for a company’s industry and specific use cases. In the past I’ve personally blogged about the value providers reap when creating offers targeting specific markets. As the run-up to Citrix Synergy 2014 flashes by, I’ve had the privilege to work with some Citrix Service Providers who...
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Desktops-as-a-Service is About the Experience, Not Just the Technology

By Penny Gralewski   Successfully selling Desktops-as-a-Service isn’t about speeds and feeds, it’s about experience. End users want to access business-ready desktops on any device. The business buyer wants to learn how Desktops-as-a-Service can make their day-to-day business more efficient, flexible and secure. What distinguishes Citrix—and Citrix Service Providers – from other players in the market is the understanding that it’s more than technology features that make a service provider successful. In the “experience economy,” buyers purchase an experience, not just a product. Research and industry presentations have brought this topic to the forefront.  Today’s experience economy is re-inventing business based on...
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7 Steps to Transition to a Hosted Workspace Service Provider

7 Steps to Transition to a Hosted Workspace Service Provider By Ken Oestreich · Published December 3, 2014     (Part of a continuing series on hosted workspace services transition) Over the past 2 years I’ve observed a sea change effecting VARs, resellers and consulting businesses as they begin to shift to hosted services models. Progressive organizations are climbing the customer value chain as they begin offering hosted services for applications, and even going as far as providing hosted desktops – offering higher customer value, tighter customer relationships, and lower overall churn. But achieving this step-up in value (and new...
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