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Defining DaaS – Is It Hosted Desktops or Is It More?

Written by Penny Gralewski During this year at Citrix Synergy, Desktops-as-a-Service (DaaS) was discussed in several sessions, a packed Meet the Experts talk from Gabe Knuth and even the main keynote. It’s no surprise: the DaaS market is real – and growing. The definition of DaaS is tricky. Several people point at commodity desktops from mega vendors and call that DaaS, but Citrix has a different definition. Today’s workers want complete mobile workspaces. Citrix defines Desktops-as-a-Service as a complete hosted workspace with business-ready apps, complete desktops, data sync and share, plus mobility management. (Read more www.citrix.com/daas) Desktops-as-a-Service and Complete Workspaces: the User Expectation Research released...
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Service Providers Share 6 Secrets to Growing a Hosted Services Business with CloudPortal Services Manager

Service Providers Share 6 Secrets to Growing a Hosted Services Business with CloudPortal Services Manager
Written by Penny Gralewski Want to hear 6 secrets to hosted services profitability and scalability? How are service providers automating tasks and speeding delivery of hosted services with one specific technology? Why are subscribers of some hosted service providers finding a fast self-service method to add new users or services to a hosted desktop environment? Here’s the secret: Citrix CloudPortal Services Manager. Service providers can find a profitable and successful secret in CloudPortal Services Manager: Lower technical overhead costs Delegate new tasks across members of busy service provider technical teams Fewer support desks calls Easier subscriber on-demand requests for hosted apps,...
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10 Social Media Posts Service Providers Can Use to Drive Visibility

Written by Penny Gralewski Have a social media channel, but unsure what to post?  Citrix Service Providers are quickly finding social media as a key outlet to attract new customers, communicate with existing customers and grow interest in new offerings. We hear it frequently in research and partner conversations – new buyers either discover a service provider on social media or learn more about a potential vendor by researching on social media. Marketing Resources for Service Providers—Including Social Media Ideas Citrix helps partners learn more about marketing with key resources: -          Citrix Service Provider Center of Excellence– includes a full set of...
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5 Hot Trends for Hosted Services Providers

5 Hot Trends for Hosted Services Providers
So far, 2015 has been a pivotal year for service providers – and for end users who realized the opportunity of anytime, anywhere mobile workspaces. From a Citrix Service Provider perspective, we are tracking 5 big trends that are driving the global hosted services market. Share your trends on the Citrix Service Provider LinkedIn group and on Twitter via @citrixcsp. Top 5 Hosted Services Trends for 2015 1)      Mobility is important. (Click to tweet) Ask a customer to count how many mobile devices are in their organization. Does each user have a phone, tablet (at least one) and laptop? How are they securing them? Mobile device management...
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Citrix Service Provider DaaS Survey Findings Cut Through the Hype

By Ken Oestreich     Let me cut to the chase: as part of our Service Provider Center of Excellence, Citrix has just completed a comprehensive global survey of our growing Citrix Service Provider partners, “Desktops-as-a-Service Global Market Trends: The Service Provider Perspective.” [click to tweet link] Speaking for the entire team, we hope that the partner data we’ve collected dispels the tons of hype and speculation about the hosted mobile workspace and Desktops-as-a-Service (DaaS) markets. Our new research definitively indicates that the opportunities are strong, growing, and delivering high value both to service providers and end user customers. I’m also...
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Building a DaaS Industry Focus: Citrix Summit Panel on Marketing, Margins, and Maturity

By Ken Oestreich This past January marked the 2nd year that Citrix Summit devoted an entire track to Citrix Service Providers – and the 2nd year I hosted a panel explaining why Managed Service Providers of hosted workspaces tend to succeed the more they differentiate and focus. Service providers may debate that taking a vertical approach seems counterintuitive – given that many business owners shudder to think they would consciously turn-away business if it did not fit a narrow model.  But our panel’s point was simple: with narrower focus often comes higher margins, more effective sales/marketing, and more repetitive business. My...
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25 reasons for a service provider to join the Citrix Service Provider program

25 reasons to join Citrix Service Provider Program for hosting desktops, apps, mobile device management and file share and synchWhy would a managed services provider, hosting provider or telco choose the Citrix Service Provider Program to expand business? There are a host of sales, marketing, and technical benefits associated with the Citrix Service Provider program that service providers will find immediately valuable.  It’s the 25th birthday of Citrix Systems, so in honor of 25 years of Citrix, here are 25 of our favorite Citrix Service Provider program benefits. Flexibility to host complete mobile workspaces – hosted desktops, applications, mobile device management and file sharing – with  offer monthly service provider licensing Ability to host Citrix enabled services on a worldwide...
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Why Service Providers Choose Citrix For Desktops-as-a-Service

Service Providers Choose Citrix for end user experience, trusted brandBy Penny Gralewski   Technology that works – from a trusted vendor.  As part of the Global DaaS Market Trends survey, Citrix asked the 2,600 partners in the Citrix Service Provider program why they choose to work with Citrix. The answers were consistent with the user-focused experience and brand integrity that Citrix strives to achieve every day. The second most popular answer was that Citrix is a well-trusted brand. Citrix works hard to have integrity and customer focus, so this was a much appreciated response. But the top reason service providers choose Citrix was the best performance. You can interpret this...
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