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Top 6 Reasons Why VARs Choose Metro Ethernet

Globally, Metro Ethernet is projected to be a $40 billion “worldwide revenue opportunity”--where U.S. channel partners are expected to take in $5 billion to $7 billion of that global revenue.

How did Metro Ethernet become a prime revenue opportunity? Taking a look at the unique benefits that Metro Ethernet offers any business, it’s easy to see why VARs who add it to their portfolio are making a smart choice.

Here are the top reasons why VARs are selling Metro Ethernet.

1. To increase opportunities in WAN services.
VARs are offering Metro Ethernet WAN because of its cost-effectiveness and its ability to scale—in comparison to Multiprotocol Label Switching (MPLS) implementation and management. However, Metro Ethernet WAN doesn’t have to replace MPLS offerings for VARs; rather, Metro Ethernet is a supplement to MPLS services and, in some cases, can even run on top of MPLS. Businesses that need varied access options and/ or businesses that have more than 100 offices often benefit from combining Metro Ethernet and MPLS to connect locations.

2. To offer more options for disaster recovery solutions.
Metro Ethernet provides an always-on business continuity and disaster recovery (DR) solution. This is because Metro Ethernet does not use existing access points to buildings. Bandwidth and performance are basic guarantees with Metro Ethernet. In addition, its higher bandwidth and increased security offers a secure communications environment even in the most dire of circumstances.

3. To gain more competitive access to the SMB market.
VARs that offer Metro Ethernet solutions have a unique opportunity to target the SMB market. After all, Metro Ethernet is poised to replace T1 and T3 lines—and perhaps even DSL—which creates a strong position for those with Metro Ethernet in their portfolio.

4. Metro Ethernet is enticingly cost-effective.
VARs are finding that SMBs and Enterprise level companies appreciate the lower cost of Metro Ethernet services—especially when compared to T1 lines. Businesses generally pay less for Metro Ethernet than for T1 connections: A T1 line that delivers 1.5Mbps costs about the same as a 10Mbps Metro Ethernet line.

5. It allows VARs to access the managed services sector.
It enables VARs to enter the managed services market so they can assist clients with converging voice, data, and video applications on Metro Ethernet. It can also add value to the channel.

6. Because Metro Ethernet offers undeniable advantages.
Metro Ethernet simply offers more bandwidth than competing services. It can easily scale from 1Mbps to 100Mbps—and up to 1Gbps and even 100Gbps in some cases—which vastly outpaces the capabilities of T1. In addition, Metro Ethernet boasts such perks as near-perfect reliability, low latency, easy scalability, and high upload speeds, which are necessary for virtual private network (VPN) and Voice over Internet Protocol (VoIP) services.

Spectrum Business Partner Program
All partners in the Spectrum Business Partner Program have the opportunity to sell Metro Ethernet. VARs in the program have access to competitive solutions like:
     • Optical Ethernet: This fast, reliable Layer 2 WAN connectivity offers speeds ranging from 10Mbps to 10Gbps. Businesses can choose from any of the following network configurations: point-to-point, point-to-multipoint, or multipoint-to-multipoint.
     • Coax Ethernet: This cost-effective solution delivers transparent Layer 2 service to multiple business locations by leveraging Spectrum’s expansive hybrid-fiber-coax (HFC) network with flexible bandwidth options.


Post by: David Neely, Director of Channel Sales and National Accounts Spectrum Business

Contact the Spectrum Business Partner Program today to find out more about adding Metro Ethernet services and opportunities to your repertoire.  To view or download original PDF of this article, click here.

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