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Need a Reason to Switch to SIP? We'll Give you Five.

Now's the time to create key opportunities for your network.

Today's service providers seek seamless ways to get more out of existing technology investments while integrating leading-edge IP capabilities.  SIP is often associated with its ability to lift the burden of fixed channel allocation  But what other benefits do these trunks offer?

Review the points below to learn the key advantages your business will gain by switching to SIP.

1.  Cost Savings

SIP trunks help organizations reduce costs by supporting the convergence of separate voice and data networks. 

This consolidates operational support staff, reducing equipment needs and enabling the purchase of only the required calling capacity.  Ovum, a leading telecom research firm, finds that businesses normally realize network and usage cost saving within the first few months of transitioning to SIP trunks.

2.  Scalability

SIP trunks allow your organization to buy the call capacity you need while delivering flexible and hassle-free scalability.

SIP trunks eliminate the need for on-site installation and offer rapid software-based provisioning of additional capacity in as little as on call path at a time.  As a result, your organization will be more nimble and more able to respond quickly to system and application growth needs.

3.  Alternate Routing and Business Continuity

The enhanced failover capabilities of SIP trunks can support your business continuity and disaster recovery strategies.  

SIP trunks can be configured to automatically route inbound calls to another telephone number or trunk group during a connection failure and, following restoration, return call traffic to the primary destination.

4.  Unified Communications

SIP trunks act as the glue to support multi-location UC applications such as VoIP, unified messaging and audio/video/web conferencing.

SIP trunks enhance collaboration and responsiveness, and they enable UC capabilities to be extended across the IP network to support an array of IP-enabled end-user devices.

5.  All-IP Networking

SIP trunks may serve as an essential building block for migration to a flexible all-IP network.

Many organizations are interested in architectures that deliver voice, data and video traffic through an all-IP network.  By handling SIP voice calls as IP data, SIP trunks provide a next-generation solution for supporting the evolving needs of your network.

Start the conversation about SIP today.


Posted by: Brian Snortheim, Director of Marketing, Channels & Alliances, TWCBC

To view the original article and to find out more about SIP, please click here.

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