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De-mystifying Enterprise Class Cloud Data Storage

A question that may come to mind when you start talking about cloud storage is “Where the heck do I start?” Other customers and end users share the same thoughts when considering the many storage solutions in the market. That, and “how much is it going to cost me?”, and add on “where can I get it for free?” “Free” is rooted in the consumer mindset, but what about the enterprise? An enterprise needs security, and flexibility that free, consumer based services just cannot deliver. The flexibility and security required to address needs of data storage both at the PC level (I may even call this the “individual level”), and at the network level.

Let’s de-mystify things a bit and I will start by addressing free. To be sure, there are free services out there. There are free services, but typically they are targeted at consumers for PC file back up. Not a bad place to start to get familiar with how some of them work and how easy it may be to store data in the cloud, but most are going to be limited. 5 GB of free storage seems to be the maximum. You will need to start paying after that, but limits will come into play again – 25 GB, 50 GB, 100 GB, etc. Flexibility does not seem to be an option here.

How do we get that flexibility and security that a business needs? You need access to Enterprise Class Cloud Data Storage. Now, I am a bit biased because this is the type of data storage that I support for AT&T, but because of how we have created the secure and flexible storage capability, you can solve for more business problems rather than hunting and pecking out in the marketplace for separate solutions to solve individual business needs.

As stated, we have created a secure and flexible Enterprise Class storage capability via AT&T Synaptic Storage as a Service℠. And it is through our relationships with world class companies that we enable our customers and end users to solve business problems.

Here are a couple of examples to hit home the point:

  1. For the PC - We have partnered with EMC and provide what I will call a no-brainer of a solution to a typical problem among SMBs (as well as rogue users within far larger enterprises). That is, the use of the thumb drives. 20%+ of SMBs say that they still back up their critical business files with thumb drives. It’s understandable. They like the ease of use and the simple drag and drop functionality on a PC. With EMC, you can “smash the thumb drives” with Geodrive. It is a free software download to the PC from EMC and along with AT&T Storage as a Service, creates a simple drag and drop, cloud-based storage drive in the AT&T Network that looks and appears as another drive on the PC. Don’t worry about storage minimums and maximums – it flexes to as much or as little as needed with a pay as you go pricing model.

  2. For the private network – We have partnered with several companies that provide virtualized, software-based appliances as well as hardware appliances that offer management of network -wide data storage. The onsite appliance allows for management of short term data storage and those files that need to be accessed daily, but also has built in APIs to manage longer term storage and archiving needs via access to AT&T Synaptic Storage as a Service. The customer gets Enterprise class cloud data storage with the security and flexibility built into the AT&T Network.

As a service provider, a cloud storage model with open APIs provides the greatest flexibility to solving the end user customer business problems. I’ve highlighted a couple of existing relationships that we have created. But, armed with the APIs to access AT&T’s Synaptic Storage as a Service, there are numerous options to add cloud storage to any application that relies on and needs to protect critical business data.

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