Total Members: 5456

This community is proudly sponsored by :

Cloud Service Community Blogs

Let's hear what you have to say...

10 Social Media Posts Service Providers Can Use to Drive Visibility

Written by Penny Gralewski Have a social media channel, but unsure what to post?  Citrix Service Providers are quickly finding social media as a key outlet to attract new customers, communicate with existing customers and grow interest in new offerings. We hear it frequently in research and partner conversations – new buyers either discover a service provider on social media or learn more about a potential vendor by researching on social media. Marketing Resources for Service Providers—Including Social Media Ideas Citrix helps partners learn more about marketing with key resources: -          Citrix Service Provider Center of Excellence– includes a full set of...
Continue reading
851 Hits

5 Marketing Tips for Citrix Service Providers to Drive Desktops-as-a-Service Adoption

By Penny Gralewski   Citrix Service Providers are reaching new audiences interested in replacing IT management with Desktops-as-a-Service—a cloud-based, full scale, business-ready desktop.  Businesses of all sizes want to stop worrying about day-to-day IT headaches – server upgrades, new application downloads, OS upgrades, viruses and malware – and instead go back to growing their business. Reaching these audiences is critical. Citrix helps service providers market Desktops-as-a-Service in many ways – with no-charge marketing benefits, tools and education. Plus, Citrix aligns with third-party marketing vendors including Marketing Advocate and Prospex who can help create sales, marketing and alignment plans.  Learn more about these opportunities in the Citrix Service Provider...
Continue reading
1874 Hits

Is your video content getting caught in the crush?

Glenn Calafati is Ciena's Global leader of Content and Media. Glenn is responsible solution development within the content industries segment and consults with Managed Service Providers that provide services to the Media and Entertainment industry.   Like rush hour on the London underground, the growing demand for HD, 3D, 4K and 8K video content is putting pressure on video content transport systems. Increasingly, whatever route you take, some form of barrier arises: HD video files are too big to transport over copper leased lines; conventional router networks can’t stream uncompressed HD video signals; and the necessary increase in bandwidth can’t be...
Continue reading
748 Hits

Building a DaaS Industry Focus: Citrix Summit Panel on Marketing, Margins, and Maturity

By Ken Oestreich This past January marked the 2nd year that Citrix Summit devoted an entire track to Citrix Service Providers – and the 2nd year I hosted a panel explaining why Managed Service Providers of hosted workspaces tend to succeed the more they differentiate and focus. Service providers may debate that taking a vertical approach seems counterintuitive – given that many business owners shudder to think they would consciously turn-away business if it did not fit a narrow model.  But our panel’s point was simple: with narrower focus often comes higher margins, more effective sales/marketing, and more repetitive business. My Session’s Thesis Focused on the Following...
Continue reading
1476 Hits

Building a DaaS Industry Focus: Citrix Summit Panel on Marketing, Margins, and Maturity

By Ken Oestreich This past January marked the 2nd year that Citrix Summit devoted an entire track to Citrix Service Providers – and the 2nd year I hosted a panel explaining why Managed Service Providers of hosted workspaces tend to succeed the more they differentiate and focus. Service providers may debate that taking a vertical approach seems counterintuitive – given that many business owners shudder to think they would consciously turn-away business if it did not fit a narrow model.  But our panel’s point was simple: with narrower focus often comes higher margins, more effective sales/marketing, and more repetitive business. My...
Continue reading
1182 Hits