
The next generation is taking over as decision-makers, both at home and on the job. Here is what you need to know to attract Millennial customers.
While Millennials may have been typecast as entitled teens early on, then as financially dependent, unemployed grads saddled with mounds of student debt, today they are all grown up with thriving careers, mortgages and kids of their own.
There are 80 million Millennial consumers in the U.S. alone, and each year they spend approximately $600 billion.
While Millennials are already a potent force, they will truly come into their own by 2020, when we project...